ZeroHour: EASY TO FLAME .................................................................................... Brainstorm a story. Hire somebody and tell him that story. If he appreciates the moral, it means he is collaborating with you to make a good story. If he dissents it means he is assisting you to make your voice heard. And unfortunately he shouts after listening your recounts, the message is clear that he is making you popular. This is the doctrine of rating in Pakistani media now a day. For God sake!!, I am not of the view that Pakistani media persons are not intelligent and hard working. I am just elaborating the basic principal of their media acumen. How to become popular and attract more ads is the burning question to every aspirant in media industry. Thanks to creaky administrative and distorted social fabrics of Pakistan, the dream is not such difficult to realize. People of Pakistan are so humble that they never try to read between the lines. But the focus of their attention is the frontline; a symbolic practice of seeing and believing. No probing, no tension. The anchor is highly researched position accompanied with most diligent and hardworking staff. The stuff they are producing is the real need of people suffering from electrical outage, bad governance and terrorism. Having many half-researched belief and biased convictions on table, media belief is new that is in pipeline. It is an outcome of demand and supply cycle. There is a need in general to listen something different from routine news of suicide bombing, price hikes and protests. There must be some spice. So is the Veena Malik defending her faith and blaming the mufti. And mufti is claiming her transgressor of morality and shame for citizenry. That is cool as the whole conversation became the most watched episode on screen. No one is questioning about the faith of host who has staged the whole play. Every one is making polarized comments about the “Distinguished Guests” and no one has courage to ask about the “Genius Host”. Media is good and hosts are excellent when they have something their own to share with the audience. And it is dangerous sign for society when anchors subsist on guests and have tendency to play them to make a good account of their show. It is the bad way of defining the electronic media.